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We believe in remaining independent. It allows us to work

with the best partners to solve our clients' challenges with
WE BELIEVE IN GREAT IDEAS
smart, efficient, breakthrough thinking. Plus, it lets us stretch
budgets further and keeps us focused on our clients' marketing

goals, not some holding company or shareholder's financial goals.
We believe in our experience.

We've worked on major national and regional clients in a wide
array of industries, which means we can bring both boardroom
leadership and applied skills to clients of any size.

We believe ideas must emotionally connect with the audience.
Without being too crass about it we ask ourselves, “Why would

anyone give a shit about this message?” We must first appeal to
people's emotions and make them care before we can appeal to
their sense of reason.

Finally, we believe in ideas first and tactics second.In our case,
if we put media tactics ahead of the idea, then we'll undoubtedly
exclude other ideas that could achieve better results. To best solve

our client's problem, we remain open to several different answers.